If you’ve ever texted from one side of the house to your family member on the other side of the house, you know just how appealing electronic communication is. And in qualitative recruiting, electronic communication is essential – study invites, pre-work and patient charts all rely on our e-comms.
But, phone calls – you know that jingle (or fav song) you
hear when someone wants to actually speak with you 😉 – they are critical too,
and our phone room uses them to “confirm” your interview times.
Beyond keeping your no-show rates down, here are four more
benefits of an “old-school” confirmation call:
1 Sets a positive mindset. A confirmation call is much more personal than an email or text reminder. It communicates to panelists just how important they are to the study and thereby sets the stage for enthusiastic engagement.
2 Enhances the discussion. Calling panelists establishes a connection between the panelists and the research project. Panelists feel invested in the study, often thinking about the topic beforehand and preparing ahead of time.
3 Helps with future recruiting. Confirmation calls sometimes end up as discussions and if other panelists are having a difficult time qualifying, a confirmed panelist can shed some light on why that may be happening. This helps inform the study designer in the event that criteria needs to be adjusted.
4 Addresses long project times. If you’re scheduling calls well in advance then confirmation calls are critical for reminding panelists of their meeting with you. The calls also enable us to proactively reschedule if needed, rather than discovering at the last minute that a panelist cannot attend.
Of course, the efficient and easy electronic communication
continues to have its esteemed place in qualitative recruiting. And yet, we’re keeping that old friend, the
phone call, because there’s nothing like a “Hello?” for building a connection
across the physical and virtual divide.
In the new normal, we hear a lot of talk about minimizing
risk – making trade-offs between potential exposure and living life
(professionally and personally). For HCPs, this could mean seeing patients, but
not participating in in-person research.
Though the steep decline of in-person research may be
disconcerting for researchers, there are upsides to remote research – areas of
opportunity that you may not have anticipated.
As a 3-decade healthcare recruiter, here are some ideas for
embracing the new normal:
We recently surveyed 600 HCPs to determine what they think of Patient Chart Research. Here’s the full infographic. And here are some of the highpoints:
The top ways HCPs complete Patient Chart Research are: toggle between the online survey and patient files on one device (41%), use two devices, such as laptop & tablet (32%), or print out the patient information (14%).
Electronic Health Records impact patient chart research with 57% of HCPs saying EHRs make it easier, but 28% saying they make it harder. Interestingly, this varies by specialty: Nearly 3/4 of Oncologists and Rheumatologists say EHRs make it easier but that same number of OB/Gyns and Psychiatrists say they make it harder.
We recently surveyed 1000+ Healthcare Professionals to find out how their practices have changed since the onset of COVID-19.
Here’s the full infographic. And here are some of the highpoints:
As expected, prior to the pandemic the vast majority of patient interactions were conducted in person. Today, that number has been reduced by more than half with patient interactions by phone and video increasing 7x and 15x respectively to be about equal in prevalence.
Hospitals. Surgery Centers. Long Term Care. . .The life sciences industry is changing, and conducting market research with administrators in these practice settings is increasingly critical in understanding the pharma and medical device marketplace.
Through extensive panel outreach efforts, our Administration and Leadership Panel has expanded to include more than 260,000 administrator across these settings:
150,000+ Hospital Administrators
12,000+ Surgery Center Executives
90,000+ Long Term Care Decision Makers (i.e., Home Health, Skilled Nursing, Assisted Living, and Memory Care)
And, our panel targeting capabilities enables us to identify decision-makers in many job titles, across virtually every department and area of responsibility: