We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints: What’s the Participation Rate Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research. What Impacts Participation Nearly 80% […]
In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research. Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote […]
While all of the studies we recruit for are important, some are just plain cool too! Our latest cool recruits: Snake Bites/ Anti-venom: 6 toxicologists and ER healthcare professionals for a 45-minute phone interview 35 pharmacy directors and ICU & ER physicians for a 60-minute interview. Very piercing!
by Michael Georgianna, Account Director Hitting the pavement the other day, it occurred to me that training for a race is a bit like Qual recruiting. I can’t just get up on race day and start running; I have to train all year long. Qual recruiting is the same way. Our recruiters just don’t call […]
A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”
by Lexy Frazier, Director Qualitative Recruiting We bid on literally thousands of qualitative recruiting studies each year, and often with new clients I am asked why they should use us. Price being equal or similar, what are the factors that should be considered in choosing a qualitative recruiting vendor?
If your qual project requires interview assignments, then check out Reckner’s QualEDGE. With QualEDGE, we put your assignments online, saving you from getting bogged down in paper processing. QualEDGE streamlines your prep and organizes your reporting, so you can focus on your research. QualEDGE also works for healthcare professionals. There are fewer homework reminders and […]