There’s been a lot of discussion about physician burnout. Simultaneously (and perhaps ironically), there is also the reality of increasing physician compensation (see the Medical Group Management Association’s annual compensation survey). Clearly, these trends are having an impact on physician market research participation.
Our analysis of physician market research participation shows that, while healthcare professionals do participate because of the opportunity to contribute to their profession and to gain insights into industry developments, honoraria still remains the number one reason for participation.
Going beyond appropriate honoraria, what can we offer which cuts through the demands of the profession and inspires participation of the most insightful and knowledgeable healthcare professionals?
Global research is hard enough without second-guessing your translation service. And, while Google Translate and Duolingo may have us thinking we could be the Rosetta Stone, translation service for healthcare and medical topics is slightly more complicated than a chewing gum study.
Given the increasingly challenging nature of healthcare market research, here are a few thoughts on how to make your next global project go a bit more smoothly:
A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”
We bid on literally thousands of qualitative recruiting studies each year, and often with new clients I am asked why they should use us. Price being equal or similar, what are the factors that should be considered in choosing a qualitative recruiting vendor?
In 1991 or 92, I had the privilege to participate in a panel discussion at the South by Southwest Conference in Austin, TX. On the panel was a promoter from Washington, DC Seth Hurwitz. While I would not call him a friend, I always found him to be smart, tough, and sarcastic and he knew how to put on a concert. After the moderator had finished with his prepared questions to the panel, a queue of audience members assembled to ask questions. The first or second person in line was a band manager from the DC area who had prepared a ten-minute diatribe about how Seth was perpetually letting the local DC music scene down by not booking her band. Seth patiently sat and waited for the manager to finish then calmly responded, “I think that gas should be free. Everybody needs it. Why doesn’t the government force the gas companies to give it away?”
After I stopped laughing, I realized that Seth had distilled one of the pillars of economics into a question that anyone could understand quickly and simply: Why isn’t gas free?