Behind the Scenes on Quant Research

by Dawn Brown, Project Manager

Did you ever take a behind-the-scenes tour of a movie set, entertainment park, zoo or aquarium? The best part is often learning how things get done – the magic that makes it all happen.

Well, quant research is nowhere near as exciting as a Disney tour, but here’s our behind-the-scenes view of what happens when you partner with us for your quant recruiting and fieldwork:


  1. The project is assigned to a Project Manager who will oversee the project from bid acceptance through final billing.
  2. The Project Manager sets up the job in our internal system. This gets the Programming, Sample & QA teams on-board for the study.
  3. A member from each team (Project Management, Programming & QA) reviews the survey document for logic and questions.
  4. A member of the Sample Team pre-reviews the sampling specs for any questions or issues.


  1. The survey is programmed.
  2. The Programming Manager reviews the survey and then sends the survey link to the Project Manager and QA Manager for additional review.
  3. Both the Project Manager and the QA Manager review the programmed survey and have corrections made as needed.
  4. The client reviews the programmed survey and approves/ edits as needed.
  5. Sample is pulled for the survey, and survey invitations are sent.

Soft Launch

While not every provider does this, at Reckner we prefer to conduct a soft launch. The purpose of a soft launch is to provide an additional layer of quality checks, such as:

  1. Test the survey length (LOI).
  2. Conduct an initial data review

Full Launch, Fielding & Conclusion

  1. A cleaning program is written and finalized. The cleaning program is a program written by a back-end Data Reduction Specialist (not the person who programmed the survey) to ensure all data is within ranges and all questions are asked and answered as appropriate.
  2. Fielding is continually monitored through study completion to ensure the study is coming in at quote specification and to ensure timelines are met.
  3. Daily monitoring is provided in particular for identification of speeders, cheaters, and an inappropriate level of terminations.
  4. Daily monitoring also includes analysis of verbatims to ensure that coherent answers are provided.
  5. The Project Manager ensures that all requested deliverables are met. Data files and close-end tables are typically delivered the same day as fielding close. Coded data is generally delivered within 2 -4 days after fielding closes.
  6. The Project Manager communicates with the client to ensure the study is completed to their satisfaction and then closes out the study.
  7. Honoraria and invoices are sent within 2 weeks of study completion.

And that completes your tour of Reckner’s Quant Recruiting & Fieldwork process!