Panel Perspectives: What HCPs Think of Qualitative Market Research

We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints:

What’s the Participation Rate

Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.

What Impacts Participation

Nearly 80% of HCPs consider honoraria their number 1 or 2 factor impacting their decision to respond to a phone interview invitation. 20% indicate personal busy-ness or study topic as their number 1 factor.

How Much Time Will They Spend

Nearly 90% of HCPs will spend up to an hour in a phone interview.

What are the Logistics

HCPs express equal preferences regarding the logistics of who calls whom for the call.

Many HCPs would like to be prepared for the interview, by having questions/ topics in advance.

Post 5pm chats are strongly preferred.

Learn More

To learn what HCPs think makes a good interview or what topics are most interesting, here is the full infographic.

Moving In-person Research to Remote Research: 5 Upsides

In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research.

Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote research – areas of opportunity that you may not have anticipated.

As a 3-decade healthcare recruiter, here are some ideas for embracing the new normal:

1 Go wide.  You’re not limited to a few urban areas any more.  We can recruit nationally – in suburban areas, as well as in smaller cities.

2 Get out-of-the-box.  Instead of seeing the same HCPS in a specific research facility, remote research allows you to bring in fresh faces with unique perspectives.

3 Be a time traveler.  Rather than limiting yourself to groups in one day in one location, you can travel across the country “seeing” groups from North to South, East to West.

4 Leverage tech.  Homework assignments, patient charts, self-complete forms, concepts and stimuli – all of this can be executed, so it feels like you’re in the same room as your HCP.

5 Think old-school.  Ship stuff!  We regularly coordinate product/ prototype shipments, so HCPs have the physical items you want to share.

True, with remote research, you might be missing your favorite food in CA or GA or MA, but hopefully these upsides will keep you, well, uplifted.

Panel Perspectives: What Healthcare Professionals Think of Patient Chart Research

We recently surveyed 600 HCPs to determine what they think of Patient Chart Research. Here’s the full infographic. And here are some of the highpoints:

The How

The top ways HCPs complete Patient Chart Research are: toggle between the online survey and patient files on one device (41%), use two devices, such as laptop & tablet (32%), or print out the patient information (14%).

Electronic Health Records impact patient chart research with 57% of HCPs saying EHRs make it easier, but 28% saying they make it harder. Interestingly, this varies by specialty: Nearly 3/4 of Oncologists and Rheumatologists say EHRs make it easier but that same number of OB/Gyns and Psychiatrists say they make it harder.

The Why

70% of HCPs rank Earning Honoraria as their number one or two reason for participating in patient chart research, followed closely by Learning about Treatments.

The When

All HCPs say they would be willing to spend up to 30 minutes on patient chart research and 89% would spend up to an hour.

Learn More

To hear what HCPs say about the challenges of patient chart research and how to do it successfully, here is the full infographic.

Panel Perspectives: The Impact of COVID-19

We recently surveyed 1000+ Healthcare Professionals to find out how their practices have changed since the onset of COVID-19.

Here’s the full infographic. And here are some of the highpoints:

Patient Interactions

As expected, prior to the pandemic the vast majority of patient interactions were conducted in person. Today, that number has been reduced by more than half with patient interactions by phone and video increasing 7x and 15x respectively to be about equal in prevalence.

Comparing Telehealth to In-Person

For most HCPs, patient interactions by phone or video are shorter in length than in-person visits, although about 1/3 of HCPs report that video visits take about the same time as in-person visits. Interestingly, 40% of primary, general and family care providers report video visits as being the same length as in-person visits.

The Decline of In-Person Visits

75% of HCPs report having significantly fewer patient interactions since the pandemic. This varies greatly by specialty with 94% of Eyecare Professionals and 90% of HCPs specializing in Elective Procedures reporting significant declines.

How HCPs are Spending their Time

So how are HCPs spending their time? Top areas for increased time spent are:

1 – Doing administrative duties

2 – Participating in virtual conferences

3 – Researching new treatments

4 – Reading more practice information

5 – Participating in CME activities

Learn More

To learn what HCPs predict is the future of telehealth or their advice on using telehealth, here is the full infographic.

Behind the Scenes on Quant Research

by Dawn Brown, Project Manager

Did you ever take a behind-the-scenes tour of a movie set, entertainment park, zoo or aquarium? The best part is often learning how things get done – the magic that makes it all happen.

Well, quant research is nowhere near as exciting as a Disney tour, but here’s our behind-the-scenes view of what happens when you partner with us for your quant recruiting and fieldwork:

Continue reading “Behind the Scenes on Quant Research”

Operations Update

We are operating as usual.

In response to the COVID-19 pandemic, we have taken the following steps:

1. Our staff has transitioned to working remotely until further notice.
2. We have worked with our clients and rescheduled or reworked all in-person testing.

With the exception of in-person research, we do not anticipate any disruption in service to our clients or our respondents.

At Reckner, we have always supported flexible work arrangements, and our systems are built to securely support both on-premise and off-premise work.

We hope that you and yours are safe and well.

Introducing Admin Access for Long Term Care Facilities & Ambulatory Surgery Centers

Hospitals. Surgery Centers. Long Term Care. . .The life sciences industry is changing, and conducting market research with administrators in these practice settings is increasingly critical in understanding the pharma and medical device marketplace.

Through extensive panel outreach efforts, our Administration and Leadership Panel has expanded to include more than 260,000 administrator across these settings:

  • 150,000+ Hospital Administrators
  • 12,000+ Surgery Center Executives
  • 90,000+ Long Term Care Decision Makers (i.e., Home Health, Skilled Nursing, Assisted Living, and Memory Care)

And, our panel targeting capabilities enables us to identify decision-makers in many job titles, across virtually every department and area of responsibility:

  • Administration
  • Finance
  • Information Technology
  • Nursing
  • Operations
  • Pharmacy
  • Purchasing

Please contact us to learn more.

Introducing Reckner’s Respondent SustainabilitySM

As we prepare for a new decade of healthcare recruiting, we continually ask ourselves “how can we positively impact the future of healthcare MR?”

For us, the answer lies in Respondent SustainabilitySM.

Similar to environmental sustainability which emphasizes the importance of taking steps now to reverse negative consequences in the future, Reckner’s Respondent SustainabilitySM is about the long-term health of our research community.  We believe that by taking care of our panelists today, they will continue to participate in and take care of your studies in the future.

Continue reading “Introducing Reckner’s Respondent SustainabilitySM

Feasibility: Avoiding the Perils of Over Promising & Under Delivering

by Susan Phillippe, Director

Feasibility in healthcare recruiting is a promise. Whether it’s qual or quant research, feasibility is the first commitment we make to a client, and it’s the one that sets the foundation for the project. If we say a project is feasible, then that means we are committed to seeing it through to the end – no getting 70 completes out of a 100 and then telling the client they are on their own for the other 30.  An accurate feasibility assessment ensures that we do not over promise and under deliver.

In addition to getting an accurate view of the project, a feasibility discussion can be useful even before you submit a proposal to a client.  In fact, we’re happy to consult and be a sounding board at the study concept stage.  We’ll provide insights, such as sharing what we’ve done in that space previously, to help direct your client conversations, proposals and study designs.

Once you’re ready for the formal feasibility estimate, we’ll ask questions and possibly ask for a little more time:

Continue reading “Feasibility: Avoiding the Perils of Over Promising & Under Delivering”